Clave is a design project I pursued to address frustrations related to coordinating and accomplishing complex work.
While the project is currently a prototype, I would like to develop it further.
I aimed to reduce ambiguity in task priorities and simplify the leg work that goes into daily time management.
Design a project management tool that simplifies tracking and integrates upcoming tasks with calendar scheduling.
I set out to develop a solution that met user needs in the project management space through the following design thinking methodology.
I interviewed three individual contributors and two managers to understand their experiences collaborating on and leading complex work projects.
I used affinity mapping to group common themes and created two personas and empathy maps for Paula, an early career individual contributor, and Ana, an experienced manager. Following these synthesis exercises, I identified three key findings.
From my research, I explored various solutions and determined that users needed a product that contained core project management features and automated time management.
I also decided to create a desktop app because it was the most accessible to workspaces.
I began outlining user journeys that centered on an automated connection between task management and calendar scheduling.
I sketched various iterations of each screen and conducted guerrilla usability testing to improve the user flow. These early testing insights informed three main changes in the wireframing stage.
Clave is a tool that makes work easier, so people can focus on the things that matter. The overall brand centers around simplicity, clarity, and decreasing complexity. I researched similar brands and collected images that evoked the brand feeling to develop Clave's UI elements.
I conducted two rounds of usability tests with 10 participants in total. The core feedback related to uncertainty around the start and completion of certain tasks, as well as wanting more control over specific notifications.
Based on the test outcomes, I created a list of changes and prioritized them by their impact on the overall experience. Then I completed the following main iterations on the prototype.
I enjoyed working on this project and would love to bring it into development for workplaces.
If I had more time for this project, I would continue conducting usability tests and iterate on the finer interactions and animations. This project highlighted how user flows and component interactions contribute to user trust and confidence. I also learned about the challenges of balancing user control and automating specific actions.
I'll take these learnings into future projects to develop more features that meet user needs and experience expectations.
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